To talk from consumers’ point of view, we are surrounded by different brands, all trying to sell their product by launching an arrow from a bow that strikes straight to our minds. The marketing quiver has other arrows, each secured to launch at the right time, but the decision depends on our ability to get lured by a brand’s repeated endeavor.

To talk from consumers’ point of view, we are surrounded by different brands, all trying to sell their product by launching an arrow from a bow that strikes straight to our minds. The marketing quiver has other arrows, each secured to launch at the right time, but the decision depends on our ability to get lured by a brand’s repeated endeavor.

The ad film is one such timeless arrow in the marketing quiver that has influenced us for a long time. Big industry names took their first step towards success by broadcasting a message about their product to millions of population. The commercial platform, which was then television, uplifted the spirits of brands that could afford to create Ad films and disseminate them to the masses. But now, things are entirely different.

The power of persuasion remains the same. But the medium and feasibility have drastically shifted. Instead of television, social media is the making or breaking factor for a business. An average user engages at least 3 hours per day on various social handles and shapes their views from several stories, posts, ideas. Hence, Ad films/video content could influence it.

Video production houses are the experts who understand every A to Z associated with creating Ad films. The advent of technology like smartphones tends to make video content a child’s play, but if analyzed from a professional’s POV, they are not. Let’s find out why businesses today can benefit from the Ad films marketing technique of yesterday.

A time for Startup: How Ad films can help them to thrive?

The pandemic caused a striking decline in GDP growth which also influenced the visibility and development of small businesses like startups, especially in the national capital Delhi. Hence, marketers and business owners felt the need to determine an out-of-the-box strategy that provokes and pushes users to take action, and Ad films have been doing that for a long.

People remember things that they see more than what they hear, and that’s why startups need to employ the potential of Ad films to convey their brand’s vision and message. The video production houses in Delhi are implementing an approach in their Ad films that could enhance the small businesses’ visible reach and spread a social message resonating with the brand’s service or product.

Also Read: Video Production in the New Normal 2.0

Here are a few reasons why Ad films/ music video productions could be a game-changer for Startups in Delhi:

1. Ad Films with Unique Story could fascinate Viewers.

Think of Ad film like a movie which is an excellent way to weave a story and serve it to the viewers on a platter. With high-end video equipment, the visuals become life-like. Many people prefer viewing clips and movies rather than reading ads, and everything colorful, and moving has a different impact.

A character living a role and giving a voice to a message leaves people mesmerized and believing in the possibility of something. Hence, the next step would be looking for the same.

2. Informing more in less

Storytelling has the advantage; of conveying facts in a non-linear and creative manner. The objective is to engage more people and get them talking about an Ad film of a brand and why it is good? Brands like Paytm and CRED want to inform the audience about their services and products, but they also keep people glued to their screens, offering them the reason to watch it- a mind-blowing story/concept.

3. Improves your game to rank on the Search Engine

Everything revolves around one reward; ranking on the search engine. SEO plays a crucial role in making this happen; however, Ad films are no less in improving your rank on the SERP. AI understands that users get maximum information in minimum time, and video content makes it happen.

That’s why when a brand chooses a video production house to develop an ad film; they are concise the information by making it lucrative and precise at the same time. Hence, the Google algorithm helps your brand be on the first result page on the search engine.

4. Builds a stronger connection between Brand and the Consumer

It is essential to know that sales do not come to you that easy until you understand your consumers’ needs. Every step is the game of reading human psychology and interpreting people’s emotions.

Written and visual content; each wants to derive the same result from solving the user’s problem, and when you do not do that, nobody finds you exciting or suitable. You will cease to exist soon. That’s why Ad films with a good story and a creative solution to a problem strengthen the relationship between a brand and its existing plus new customers.

5. The best Social Media Marketing Strategy

You have competitors in the market, and you need to think differently from them when it comes to social media. While you may feel that they have already done something, you can always repurpose it and transform it into an ad film with your values and objectives infused. Hence, it will be the best weapon you have as a social media marketing strategy.

Hence, Ad films are an ultimate growth hack for startups today.