Gone are the days when purchasing cassettes, printing up photos, and press kits to be sent out to clubs and media outlets were a “thing” that every artist would do to promote his music. New music has taken a complete turn when defined by rehearsals and forms but can never manage to get out of supply.
However, the only issue seems to be that the market is oversaturated, and every online release is out to compete against countless other artists. This, in turn, makes it hard, especially for young artists who wish to get a break in the industry with their music. If you are an artist who wishes to get your music out there, keep in mind that saving money by not having to invest in old-school technology could be pretty beneficial for you.
But how are you going to make use of these savings to promote your music? It’s alright if you don’t have the answer to that question yet because we’ve got you!
It is crucial to have an online presence before you start promoting the music you created, preferably in a well-equipped music recording studio for professional and quality output. This is because people now prefer buying music online. The key, then, is to get your music out there on all the possible digital platforms and get people to listen to it.
Think of it this way; the more people are exposed to your music, the more potential listeners you can gain over time. Thus, reaching a wider audience through music promotion means you can have access to more fans and genuine fans, or in the millennial lingo, the loyal die-hards.
If you are a musician, there are high chances of finding fans who want to keep listening to your music. But keep in mind that getting onto these playlists would require you to develop your profile on the specific platform. By doing this, you can maximize the opportunity of getting your music on a playlist of your own.
However, simply putting your music out there won’t guarantee that it gets heard. On digital platforms, there is an abundance of music from professional musicians, amateurs, and those in between that would make it hard for a newbie to be noticed. Another reason is probably the fact that there exist numerous genres, and each genre has an equal amount of sub-genres, which seem never to end!
Recognizing the need for artists to maximize their digital opportunities, the internet offers artists flexible platforms, even when the world is in lockdown, for artists to find new listeners.
If you are a part of a band or an individual artist, you can start by creating a simple blog to discuss new music, release a new album, new tour dates, and other significant announcements. You can also share the emotional and creative process of composing music.
You could, for example, create a weekly blog about how your new record is getting along.
When it comes to developing your website, you have several options. Unless you are an expert in programming and music, you should hire a professional web designer to create a custom-made website from scratch to your specifications. People often underestimate the power of blogs.
However, blogging may be the essential aspect of your online promotion. It is now your tiny hub for your music, providing you with your official page to control everything on the website and even your reputation in the industry.
You don't have to be a marketing professional to understand the power of social media platforms like Facebook, Twitter, and Instagram. Sharing music, images, blog articles, and news about yourself or your band can be a great way to supplement your other music promotion efforts. Using hashtags in your tweets is critical on Twitter. There’s no need to flood your feed with tweets, but adding general genre-specific tags can help.
Now, the easiest of them all is Instagram which works wonders for increasing your online presence. Even YouTube can be a great platform to spread the word. Music videos and live performance footage are two obvious ways to use YouTube, but you can also use the platform for interactive means and find other ways to grow your fanbase.
We spoke about having a blog of your own. But that’s not all, as it is vital to reach out to other recognized music-specific blogs for maximum buzz creation, which will, in turn, get you more fans. Being endorsed by a prominent music blog such as Rolling Stone, Hypebot can result in immense exposure and credibility for you and your music.
This one’s the most common and obvious way to get your music out there. Additionally, because people prefer streaming rather than downloading their music, you might not want to miss out on this one!
Having your music on streaming sites such as Spotify and Apple Music can be a game-changer when it comes to getting your music heard. By having your music feature on popular streaming sites, you can enjoy the dual benefit of getting royalty payment, as well as more fans.